Digital Marketing Analytics, Tracking & Dashboards
We set up Google Analytics 4, Google Tag Manager, and custom marketing dashboards —
so you always know which channels, campaigns, and pages actually drive results.
From messy data to a clear dashboard.
We audit what you have, rebuild your tracking the right way, and hand you dashboards that answer the questions your team actually asks.
We audit your current tracking
We review your existing Analytics, tags, and pixels to find gaps, duplicate events, and broken conversions before we touch anything.
// auditWe install GA4 & Tag Manager
A clean Google Analytics 4 property and a documented Google Tag Manager container, with every event and trigger mapped to a business goal.
// implementWe build your dashboards
Custom Looker Studio dashboards for traffic, conversions, channel performance, and campaign ROI — built around your KPIs, not a generic template.
// visualizeWe QA every event
Every tag, trigger, and conversion is validated in GA4 DebugView and GTM Preview mode before it ever touches production data.
// verifyWe monitor & report monthly
Ongoing tracking audits and a monthly performance report, so your dashboards stay accurate as your site and campaigns change.
// report// What We Set Up
Built on the platforms marketers trust
We implement the same tools used by in-house marketing and growth teams — configured correctly from day one.
Google Analytics 4
Full GA4 property setup with custom events, conversions, audiences, and cross-domain tracking — so every session tells you something useful.
Google Tag Manager
A single, documented GTM container for all your tracking, ad pixels, and third-party scripts — no more digging through template code to add a tag.
Looker Studio
Custom marketing dashboards that pull from GA4, Search Console, and your ad platforms into one live view your whole team can check.
// What You Get
Complete setup, documented & yours
Everything is configured, tested, and handed off with clear documentation so your team can maintain it independently.
GA4 Setup & Goal Tracking
Property, data streams, and conversion events configured around your actual business goals.
Tag Manager & Event Tracking
A clean GTM container with documented tags, triggers, and variables for every event you care about.
Custom Marketing Dashboards
Looker Studio dashboards covering traffic, funnels, channel mix, and campaign performance.
Search Console & SEO Monitoring
Search Console connected and monitored, so you can track organic visibility alongside paid and direct traffic.
Conversion & Ad Attribution
Client-side and server-side conversion tracking for Google Ads and Meta Ads, mapped back to real revenue events.
Monthly Reporting
A recurring report and tracking health-check, so your dashboards stay accurate as your marketing evolves.
// Tracking in Practice
Real events. Real data. No guesswork.
Every meaningful action on your site — a purchase, a form submit, a signup —
fires a documented dataLayer event that flows straight into GA4 and your
dashboards. Nothing is estimated. Nothing is guessed.
The marketing stack we implement.
We specialise in Google's marketing stack — but we're comfortable wiring in whatever platforms your team already relies on.
Ready to know what's actually working?
Tell us about your site and your current setup — or lack of one. We'll scope the audit and get your tracking and dashboards right within days, not weeks.
Contact Us — It's Free to Inquire